Cookie Policy
Last updated: March 29, 2026
1. What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.
This Cookie Policy explains how Primpter ("we", "our", "us") uses cookies and similar technologies in accordance with the EU ePrivacy Directive and GDPR.
2. How We Use Cookies
We use cookies for the following purposes:
- Essential cookies: Required for the website to function properly
- Functional cookies: Remember your preferences and settings
- Analytics cookies: Help us understand how visitors use our website
- Marketing cookies: Used to deliver relevant advertisements (if applicable)
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be disabled. They do not require consent under GDPR.
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_token | Maintains user login session | Session / 30 days |
| cart | Stores shopping cart contents | Session |
| cookie_consent | Stores your cookie preferences | 1 year |
3.2 Functional Cookies
These cookies enable enhanced functionality and personalization. If you do not allow these cookies, some features may not function properly.
| Cookie Name | Purpose | Duration |
|---|---|---|
| theme_preference | Remembers your display preferences | 1 year |
| language | Stores your language preference | 1 year |
3.3 Analytics Cookies
These cookies help us understand how visitors interact with our website, allowing us to improve our services. They collect anonymous statistical data.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga, _gid | Google Analytics | Track website usage and visitor behavior | 2 years / 24 hours |
| _clck, _clsk, CLID, ANONCHK, SM, MR | Microsoft Clarity | Record user session behavior (clicks, scrolls, page navigation) to help improve the user experience | Up to 1 year |
| ph_phc_* | PostHog | Track product usage and user interactions to improve our service | 1 year |
Note: Analytics cookies are only set with your consent.
3.4 Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages:
| Provider | Purpose | Privacy Policy |
|---|---|---|
| Stripe | Payment processing security | Stripe Privacy |
| Google (Analytics & Ads) | Website analytics and advertising measurement | Google Privacy |
| Microsoft Clarity | Session recording and heatmaps for UX improvement | Microsoft Privacy |
| PostHog | Product analytics | PostHog Privacy |
3.5 Marketing Cookies
These cookies are used to measure advertising effectiveness and deliver relevant ads. They require your consent.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au, _gcl_aw | Google Ads | Track ad conversions and measure advertising effectiveness | 90 days |
Note: Marketing cookies are only set with your consent.
4. Your Cookie Choices
4.1 Cookie Consent
When you first visit our website, you will see a cookie consent banner. You can choose to:
- Accept All: Enable all cookies including analytics and marketing
- Essential Only: Only enable strictly necessary cookies
- Customize: Choose which categories of cookies to enable
You can change your preferences at any time by clicking the cookie settings link in our footer or by contacting us.
4.2 Browser Settings
You can also control cookies through your browser settings. Most browsers allow you to:
- View what cookies are stored and delete them individually
- Block third-party cookies
- Block all cookies
- Clear all cookies when you close the browser
Please note that blocking all cookies may affect your experience on our website.
4.3 Browser-Specific Instructions
5. Do Not Track
Some browsers offer a "Do Not Track" (DNT) signal. While there is no standard for how websites should respond to DNT signals, we respect your privacy and will disable non-essential cookies when DNT is enabled, similar to selecting "Essential Only" in our consent banner.
6. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal reasons. We will notify you of any significant changes by posting a notice on our website.
7. Contact Us
If you have any questions about our use of cookies, please contact us:
Email: info@primpter.com